"Coke Natin ’To”: Coca-Cola Philippines Celebrates Filipino Stories and the Spirit of Togetherness
Coca-Cola Philippines has launched “Coke Natin ‘To,” a new campaign celebrating the people, communities and shared experiences that have made Coca-Cola part of Filipino life for generations. At the center of the campaign is a film that highlights the people connected to Coca-Cola’s value chain across the country – from employees who produce and distribute Coca-Cola beverages, to sari-sari store and carinderia owners who bring these beverages to communities every day. The campaign reflects the ways CocaCola has become part of everyday moments shared by Filipinos, from meals at home and roadside gatherings to fiestas, celebrations and time spent with family and friends. “Every bottle that reaches a Filipino home reflects the efforts of many people across our value chain,” said Chris Pesigan, President and Chief Executive Officer Coca-Cola Europacific Aboitiz Philippines. ” This campaign shines a light on their stories and contributions.” The brand has also foun...
