BEKO kicks-off entry in the Philippines with “’WITNESS THE VICTORY!” experience camp nou trip to BARCELONA’” RAFFLE PROMO

BEKO, one of the largest home appliance brands in Europe, is finally in the Philippines.  Entering the Philippine market in July of 2015 and exclusively available in select SM Appliance Center Stores, BEKO provides an innovative and reliable range of kitchen and home appliances which make consumers daily lives easier.

In 2015, BEKO launched its brand new advertising campaign to support its global Premium Partnership with FC Barcelona. The campaign, which celebrates team spirit., featuresFC Barcelona’sbest known football players including LionelMessi, Neymar Jr., Gerard Piqué, Luis Suárez and Andrés Iniestaworking together, both on the pitch and at home,showing how they inspireand support each other as a team. Barcelona’s winning spirit is captured perfectly, showing fans how team spirit really can implement change for the better.

“This campaign brings together two renowned brands: BEKO and FC Barcelona.  We are immensely proud of our four year Premium Partnership and are confidentthat this new campaign will strengthen our brand globally. Watching world-class footballers perform on the pitch can remind us all that team spirit can drive amazing results,” says Hakan Bulgurlu, CEO of the Arçelik Group.

Melchor Zapanta, Sales and Marketing Head of Beko Philppines (extreme left) awards the winner Marabini Taguigui with her husband Wilfredo.  They are joined by Ruby Sanggalang (extreme right) of SM Appliance Center.

Part of this partnership is the global consumer raffle promotion entitled “Witness the Victory!” Experience Camp Nou and Enjoy Barcelona for Free.  Here in the Philippines, the promo ran from November 15, 2016 until January 31, 2016 and was open to all buyers of BEKO products.  Winner Mrs. Marabini Tuguigui won a trip for 2 to Barcelona, Spain to watch the Live Barcelona-Getafe Match in March 2016.  The tax free prizes include Two (2) Round Trip Tickets to Barcelona, hotel accommodations with breakfast for 2, Barcelona City Tour, and Two (2) Getafe Match Box Tickets.

BEKO: The Choice of the Smart Generation

The consumers' way of living has evolved throughout the years.  While consuming, this “smart generation”also want to save.  They do not want to waste natural resources, their time, and family budgets. On the other hand, they also do not want to compromise on quality, technology and design.

 

 

BEKO gets inspired by this generation’s changing needs and lifestyles and strives to give them the best and most beneficial solutions through innovative products.  By listening to millions of consumers in more than 100 countries, BEKO has developed various smart solutions to cater to the needs of different people, different cultures, and different ways of life

With its wide range of kitchen and laundry appliances, BEKO never stops thinking about innovations and novel ways to overcome challenges.  BEKOalso respects the environment by offering resource-efficient and environmentally friendly products with superior technologies and stylish design.

BEKO has been the first choice of 280 million consumers in more than 100 countries by carrying on its Turkish market success in abroad. Today, BEKO branded products are sold every two seconds in the World. Beko appliances are now exclusively available at all SM Appliance center stores nationwide.